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New ShapeMix Music App Enables iPad Users to Remix Songs, Create and Share Mixes|Lastest Ipad News]

New ShapeMix Music App Enables iPad Users to Remix Songs, Create and Share Mixes
Music mixing was taken to a new level today with the launch of ShapeMix, an intuitive music mixing application that turns your iPad into a fully featured music studio that can be used anytime, anywhere.
Read more on Business Wire via Yahoo! Finance


Booklending – Bringing Kindle owners together to share ebooks

Want to borrow or  lend  ebooks from Amazon?

For every one with a Kindle, or a Kindle app on some other device, this website offers a very neat way of coming into contact with others who wish to share their ebooks with you, or who would like to borrow your ebook.

This system is based on the ebook lending system that Amazon now offer, which basically means that anyone who has bought an ebook from Amazon has the possibility of lending it once to anyone they wish.    So what Booklending have done is to create a sort of social website, where it is easy for people who want to lend or borrow ebooks to come into contact with each other.   In other words, Booklending do not have any ebooks themselves, they simply act as intermediaries for those who wish to lend and borrow.

It is extremely simple to use, once you have registered yourself on the site, you then post the names of any ebooks you are prepared to lend, so that others can find them and then using the Amazon system, the transaction takes place.

For borrowers it is equally simple, once registered, all they have to do is  use the search function to find the ebook they are looking for, and if it is available, they are taken to it and then they borrow it.

All very simple and straight forward to use, and it is free as well!

Currently it  is only possible for people with a US based Amazon account to lend ebooks, but subject to those irritating geographical limitations, people from anywhere in the world may borrow ebooks via this website.

As you may know, some publishers have placed limitations on which ebooks may be lent via the Amazon system, so there are many ebooks that you will never find listed on this website, unfortunately.  But in spite of this, the choice appears to be pretty good from what I have seen on their website.

When you lend someone (either directly to a friend, or via Booklending), what happens is that the ebook is downloaded from Amazon’s site to the borrower’s device, and then for the period of the loan, which is 14 days, you can not access the ebook in question – logically enough, you have lent it after all.  And then after this period is over, it is deleted from the borrower’s device, and becomes available once again for you to read on your own Kindle.

In the FAQ page on the Booklending website you will find all of this stuff simply and clearly explained.

All quite amazingly simple and a very good idea to my mind.  Spreading the joy can’t be a bad thing.   So nip along to their website and check it out for yourself, and start in borrowing and lending ebooks to your hearts content.  Got to love free ebooks, eh?

Link: http://www.booklending.com/

eBookFling: ebook-fling-a-new-way-for-kindle-and-nook-owners-to-lend-and-borrow-ebooks/

Share with us:

What do you think of such an idea?   Does it interest you enough to take part in one capacity or the other?   Have you used this site, and if so, what do you think of it?


Barnes & Noble claims 25% of US e-book market share

CNet picks up on another point brought up Barnes & Noble’s third quarter earnings report that I mentioned the other day. According to this report, the Nook now accounts for a 25% share of the e-book market in the US.

Barnes & Noble did not cite any figures, so it is unclear whether it is counting by revenue or number of titles sold. But if the report can be taken at face value, Barnes & Noble is not in as much danger of becoming an e-book also-ran as some have feared in the past. 25% is a respectable figure for a market that large.


How to share ebooks at school

ImagesEdukindle has a comprehensive article on this today. It discusses:

sharing ebooks among devices on one account
lending ebooks to someone not on the same account
library lending of ebooks

So, those are your choices. As I survey the landscape, it seems to me that these strategies offer differing value to educators, so I have ranked them here for your consideration:

Lending and Borrowing (books among all users) – value to educators? 4 out of 10
Sharing (books among devices on one account)– value to educators? 8 out of 10
Library Lending (books to patrons of the library) – value to educators? 9 out of 10
This information is the subject of a 30-minute webinar, which you can view by clicking here.


The Real Story Behind Those Single-Digit Kindle Margins: Amazon Has Positioned Itself for a 50% Overall Market Share

Amazon’s report of quarterly earnings last Thursday was  greeted widely as an indication that the company can’t generate sufficient margins with Kindle devices and content. That interpretation has been reasonably straightforward, with strong echoes of sentiments that characterized critics’ views of Amazon during its early pre-profitability years in late 1990s and into the 21st century:
Despite rapid growth in Kindle hardware and content sales [the thinking goes], the combination of competition and Amazon’s penchant for pursuing loss-leader strategies to capture market share have forced Kindle-associated margins so low that, as the Kindle portion of Amazon’s overall business grows, it will lead inevitably to erosion of profits.
Due in part to this interpretation, Amazon’s share price, which closed Thursday within 3 percent of its all-time trading high, dipped dramatically in after-hours trading that day and has gained back only a fraction of those losses since.
But the low-margins interpretation misses another, much more dramatic story:

The big story is that in just three years Amazon has positioned itself to triple its overall share of the U.S. book business for all formats. Before the end of 2012, Amazon could own more than half of the U.S. book business across all formats.
How stunning a development would that be? Prior to the launch of the Kindle in 2007, Amazon was widely considered to account, at most, for somewhere around 15 percent of all U.S. book sales in all formats by all retailers.
Amazon has not reached 50 per cent yet, and is still far from that range where all titles are concerned. But one of the most reliable crystal balls for determining future bookselling trends is to examine and parse developments as they play out with individual bestsellers in the overall book marketplace, when numbers are available.

Room author Emma Donoghue
Last week both Amazon and one of its most consistent publishing business critics, paid subscription site Publishers’ Marketplace, shined their respective spotlights on sale trends that have been playing out with a single bestselling novel, Emma Donoghue’s Room. (Room was published September 13, 2010 and became a breakthrough bestseller for the Dublin-born Canadian transplant Donoghue. Room currently stands at #26 among ebooks in the Kindle Store despite its agency-model price of .99. The hardcover, discounted by Amazon to .41 (20 percent higher than the Kindle edition), is #43 in the main Amazon store. It is #13 among far fewer available bestsellers listed in the iBooks store, and #35 on the Nook. Importantly for these discussions, the book has also been on the IndieBound bestseller list for independent brick-and-mortar booksellers for the past 20 weeks, and currently stands at #4.)
Helpfully, it turns out that we know a lot about Room sales, thanks to Amazon and Publisher’s Marketplace.
Russ Grandinetti, Amazon’s vice-president for Kindle Content,told a Digital Book World conference last week that, for Room, “total Kindle sales are equal to 85 percent of Nielsen BookScan’s print sales number.” Publisher’s Marketplace then performed some very helpful extrapolations and further calculations arriving here:
If the BookScan number is 80 percent of the print sales total, then Kindle sales here would 68 percent of all print. More importantly, though, to calculate what percentage of the book’s total sale was on Kindle, you need to add Kindle + BookScan + that other 20 percent together and look at Kindle as a percentage of that sum. So it’s 68 over 168, meaning that Kindle sales were 40 percent of the total sale in all formats for ROOM.
But it doesn’t end there. Grandinetti and other Amazon spokespersons said repeatedly last week that Kindle editions were currently outselling Amazon sales of their hardcover counterparts by a 3-to-1 margin, which means that Amazon hardcovers equal about 25 per cent of combined sales for these titles. Even if hardcover sales of Room fell short of this and constituted only 20 percent of Amazon’s combined, this would mean that total Amazon sales of Room constitutes about 50 percent of the total sale in all formats for ROOM.
It’s just one title, but what we’ve been seeing quite often with Amazon and the Kindle over the past few years is that what happens first with one title happens subsequently with more titles and then, ultimately, with most titles. It was a big deal in 2009 when Kindle sales of The Lost Symbol outstripped Amazon’s hardcover sales right from the drop, and a little over a year later Amazon announced that all Kindle editions were outselling hardcover units for the same titles, across the board.

But there are other forces at play, and I’m not just talking about the fact thatRoom is one of the strongest sellers over the past five months for indie booksellers. Back on January 5  when USA Today reported that 19 of the top 50 titles on its bestseller list had sold more ebook than print copies for the previous week, publishing industry insiders blamed Santa Claus and downplayed the significance.

“What’s most interesting is what happens next week or over the next month. About 3 million to 5 million e-readers were activated last week. Will the people who got them keep downloading e-books, and at what rate?” asked Publisher’s Marketplace founder Michael Cader. Bowker’s Kelly Gallagher, too often a cheerleader for the status quo in publishing, was quoted saying that the surge in e-book sales “is not a sustainable trend.”
Right. Well, that was January 5. Now it’s February 2, and that trend, far from declining, has actually become stronger. On USA Today’s most recent bestseller list, for the week ended January 23, the number of titles with greater ebook sales than print sales had grown from the 18-19 range for the first three weeks after Christmas to 23 of the top 50.
There is a wide range of factors that are likely to push the velocity of change even faster for ebook sales specifically and Amazon’s share of the overall bookselling market in general, but the fact that brick and mortar bookstores are closing at a faster rate than ever, from local indies to chains, is bound to contribute to a snowballing effect. The imminent bankruptcy of the Borders chain is this week’s headline, but it’s just the headline. And despite the recent fuss about the new partnership for ebook sales between Google and the American Booksellers Association, it is inevitable that as ebook sales rise, brick-and-mortar stores will decline and publishers will gradually lessen their investment both in the bookstore-based physical distribution network and in print editions.

Finally, there’s Amazon’s not-so-secret weapon for building retail market share for its Kindle and print content sales: direct publishing, Amazon exclusives, and indie authors. Recent developments in this area deserve a post all their own, but for now we’ll just note that 36 of the top 100 bestselling ebooks in the Kindle Store are published either by indie, direct-to-Kindle authors or by Amazon publishing subsidiary programs such as AmazonEncore, AmazonCrossing, or Kindle Singles. The vast majority of these titles are either not listed or not selling at any appreciable level on any other retail venue, and they are not yet included on any bestseller lists other than Amazon’s own, although their sales would in many cases justify such inclusion. But the sales are there, the profits are there, and once again Amazon has positioned itself to dominate the market share for this, the fastest growing sector of the fastest growing sector in bookselling.
Which brings us back to Amazon executive Grandinetti, and his summary point in last week’s discussions: “However fast you think this change is happening, its probably happening faster than you think.”
Whatever the rate of change, and whatever the velocity of change, most of the other players in the book business and many of Amazon’s market analysts and investors may be missing the point as to exactly where this change leads. AMZN is not a day-traders’ stock, but for investors who take a long view it may have just moved into a new and very positive category.
If Amazon has decided to accept single-digit margins during this Kindle “investment phase,” and the result is that the company has set itself up to own a 50 per cent market share of the entire U.S. book business by the end of 2012, there will be no shortage of happy investors — and devastated competitors — at that point in the relatively near future.

Via Steve Windwalker’s Kindle Nation


Market share dilemma: iPads and PCs belong together?|Lastest Kindle News]

Market share dilemma: iPads and PCs belong together?
The definition of what is a computer is in flux thanks to lots of new devices that do a lot of the same things. But is now the time to add tablets to the PC time line? Not yet. Here's why.
Read more on CNET


What is indie share of Google eBook sales?|Lastest Free Ebooks News]

What is indie share of Google eBook sales?
How much will independent bookstores get if a Google eBookcustomer orders a title through the indie's website? Not much. Butstill, even small sales can help, says Left Bank Books' JarekSteele. 
Read more on St. Louis Post-Dispatch


Kindle Rapidly Losing Share To iPad|Lastest Kindle News]

Kindle Rapidly Losing Share To iPad
E-reader market penetration for Apple's tablet computer has increased 16 percentage points since August, while Amazon's device has fallen almost an equal amount, a consumer survey shows.
Read more on InformationWeek


How to Share Books Between Amazon Kindle eBook Readers

Kindle ebook:How to Share Books Between Amazon Kindle eBook Readers
budurl.com Learn how my wife and I read the same Amazon Kindle eBooks at the same time on our separate Kindles -- without buying them more than once.