The Amazon tablet is definitely getting nigh. Everybody says so.
The people at PCMag.com, for example, who report that “Amazon is ordering enough tablet components from Taiwanese manufacturers to assemble up to 800,000 units a month and the unnamed device could start shipping in the second half of 2011.” Let’s see, the second half of 2011 would be — why, less than two months from now. Which would mean Amazon has shown Obama-administration-like ability to keep a plan secret.
Digitimes, meanwhile, issued a report — written in heavily accented English — saying that “Amazon internally plans to reduce Kindle’s market price to attract consumer demand from the education and consumer market, while will push tablet PC using its advantage in software and content resources.” Er, that means it’s going to slash holy hell out of Kindle prices when it releases the tablet.
Meanwhile, everyone also seems to be in agreement as to why Amazon is doing this: because Apple has gotten on its nerves.
As the headline to MSNBC.com report put it succinctly, “Amazon.com’s new tablet would be the anti-iPad.”
A Forbes report says Amazon could, conceivably, kick Apple’s ass: “While the hardware probably won’t be anything special, Amazon’s services might give it an edge. While no one has managed to best the iPad’s tight integration of software and hardware, Amazon’s online music, movie, and digital book services rival — and in some cases surpass — Apple’s own.”
A Time magazine report puts it all together, and throws in a reference to the other big player, Barnes & Noble:
This latest rumor contends that Amazon will use “its advantage in software and content resources to challenge iPad2,” while cutting the price of the standard Kindle e-book readers. That would make this tablet seem more like a full-fledged tablet than a tablet/e-book reader hybrid like the Nook Color.
Meanwhile, don’t think Amazon is leaving any competitive stone unturned: another Forbes story says a color Kindle is on the way for Christmas time.